{"id":65,"date":"2012-08-28T19:24:13","date_gmt":"2012-08-29T00:24:13","guid":{"rendered":"http:\/\/www.anthonyrkling.com\/blog\/?p=65"},"modified":"2025-11-30T19:39:13","modified_gmt":"2025-12-01T01:39:13","slug":"dragon-memory-card","status":"publish","type":"post","link":"https:\/\/www.anthonyrkling.com\/blog\/2012\/08\/28\/dragon-memory-card\/","title":{"rendered":"Dragon Memory Card"},"content":{"rendered":"

Recently I have been commissioned to design packaging for a Micro SD memory card. A logo and word mark had already been developed for the brand so I had to work within the confines of these already developed assets.\"\"<\/a><\/p>\n

Initially the client wanted something that was more traditional and fit within a certain form factor so I created a quick mockup as seen in the image below.<\/p>\n

\"\"<\/a><\/p>\n

After seeing my mockup and becoming more comfortable with my design sensibilities my client was receptive to an alternative idea that I had which utilized the imagery of the Dragon more effectively.<\/p>\n

\"\"<\/a><\/p>\n

In this iteration I maintained the color scheme of the brand along with the typeface. By altering the traditional rectangular packaging form I differentiated the product from others in the market by creating a unique and playful silhouette. There still are some revisions to be made to the package but I will be sure to post a final version once it has been completed.<\/p>\n

Anthony R. Kling<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Recently I have been commissioned to design packaging for a Micro SD memory card. A logo and word mark had already been developed for the brand so I had to work within the confines of these already developed assets. Initially<\/p>\n","protected":false},"author":1,"featured_media":64,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8,4],"tags":[7,24,22,23,141,142,139],"class_list":["post-65","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","category-laser-cutter","category-packaging","tag-anthony-r-kling","tag-bedran-technology","tag-dragon","tag-dragon-distribution","tag-graphic-design","tag-laser-cutter","tag-packaging"],"jetpack_featured_media_url":"https:\/\/www.anthonyrkling.com\/blog\/wp-content\/uploads\/2012\/08\/Dragon-Memory-Card-4.jpg","_links":{"self":[{"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/posts\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":7,"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":1391,"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/posts\/65\/revisions\/1391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/media\/64"}],"wp:attachment":[{"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anthonyrkling.com\/blog\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}