![\"\"](\"http:\/\/www.anthonyrkling.com\/blog\/wp-content\/uploads\/2012\/08\/Unity-1.jpg\" "\\"Unity")
<\/a><\/p>\nIn this project I was developing a fictional company and corresponding identity system. This company I named Unity and their mission was to design and brand interior spaces to deliver a cohesive and encapsulating visitor experience. Part of the way the brand conveyed this message was through the use of transparent colors and geometrical shapes arranged in such a way to convey a sense of depth. With this in mind I thought it would be great to create a physical model of what signage could look like for the office, behind the visitor\u2019s desk, at Unity. To do this I decided to print different colors on transparencies and use the laser cutter to cut out the different geometrical elements and logotype.<\/p>\n
After cutting out the pieces I attached fishing line to the different elements and did a quick mockup of what the sign would look like for proof of concept.<\/p>\n Once I had finished arranging all the elements I utilized a light to create a colored shadow further accentuating the sense of dimension the brand was meant to convey. I then photographed the piece against a white wall with several different lighting configurations and from several different angles.<\/p>\n After this I found an image of an office that I thought would be appropriate for the reception area of Unity.<\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n